Innovative Coaching Strategies
Engineering and manufacturing leaders solving a problem together on the production floor

Leadership Systems for Engineering and Operations

Your strategy can’t execute itself.

I help leaders build teams that take ownership, solve problems, and act without being told.

30 years inside manufacturersCreator of Project HorizonCertified John Maxwell trainerBased in Eastern Iowa

BoldHaus Enterprise Award — Change Maker recognition

Zero to $100M in five years

2× revenue in a four-year turnaround

The leadership gap

Growth gets stuck when every decision comes back to you.

I work with owners of $3M–$20M businesses that have outgrown their leadership structure. Most stalled growth I’ve seen had nothing to do with strategy. The plan was fine. The problem was that every real decision still had to go through one person — the business was scaling, but the leadership system wasn’t.

That shows up in familiar ways: technical experts promoted into management without support, meetings that report but never decide, and problems everyone sees but nobody owns. The cost is missed handoffs, slow execution, and a leadership team that can’t move the work forward without you in the room.

I work with leaders to make ownership and better decisions part of how the organization runs.

How the work fits

A practical system, built from the inside

Build leadership into the work.

Project Horizon is the framework I use to help people lead at every level of an organization. The focus is practical: help teams see what matters, take responsibility for decisions, and learn their way through the problems in front of them.

01

Clarity

Make priorities and the reason behind them easier to see.

02

Ownership

Move decisions closer to the people who see the problem.

03

Adaptability

Help teams adjust and keep moving when conditions change.

Where to begin

Practical help for the problem in front of you.

Start with the issue your team needs to move. We’ll decide together whether a focused working session or a longer leadership build makes sense.

Solve

Horizon Innovation Lab

Bring one important problem your organization hasn’t been able to solve. Get the right people in the room, work it through together, and leave with a clear path forward and practical next steps for the next 90 days.

Talk about a stuck problem
Transform

Enterprise Leadership Advisory

Ongoing work with CEOs, COOs, and executive teams to strengthen leadership bench, improve decisions across functions, and develop emerging leaders from within.

Discuss an advisory fit
Speak

Keynotes & Workshops

Sessions on leadership, decision-making, and getting people to think and act without waiting on the boss. Built for company events, conferences, chambers, and associations.

Explore speaking topics
Dean Houdeshell, founder of Innovative Coaching Strategies, in a dark suit and tie

Thirty years inside growing manufacturers

Engineer’s point of view

Grounded in the work, the people, and the decisions that move a business.

Leadership at every level

Creator of Project Horizon, a framework for developing people and leaders.

Practical, human delivery

Certified John Maxwell trainer and DISC consultant.

Speaking & workshops

About Dean

Engineer by training. Leadership builder by experience.

I’m Dean Houdeshell, founder of Innovative Coaching Strategies and creator of Project Horizon. I spent 30 years inside growing manufacturers, including engineering and operations roles, before turning to coaching, consulting, and facilitation. Now I work with business owners, executive teams, and emerging leaders to strengthen leadership, improve communication, and move ideas into action.

My work is grounded in what I learned on the plant floor: people are an organization’s greatest strength, and leadership starts with developing them.

Executive Forum · Monthly · Free

From Stuck to Unstoppable.

A free monthly working session for senior leaders. Bring the problem that’s stalling your team, work it with peers in the room, and leave with a path forward.

Start with a real conversation

What’s the problem your team can’t get moving?

Tell me what you’re seeing. We’ll figure out together whether there’s a useful next step.

Book a Call

Prefer to pick a time now? Book directly below.